The Worst Mistake A Brand Can Make

And, like any [honest] friendship, one person is bound to make a mistake at some point. Because, at the core, brands and customers alike are just human. So, what’s the worst mistake a brand can make?

Chasing Snow (and Silence) in 2018

For me, the beginning of 2018 has been a time to do some self reflection about my business, personal and professional goals, and intentions for the year. Most years, I set some SMART goals and dive right in, but the timing of an upcoming vacation over the last two weeks of January has forced me down a different path.

5 Tips To Create A Healthy Volunteer Program

Volunteers are the life blood of most nonprofit organizations. In fact, given their limited budgets and resources, many org’s would find it impossible to accomplish their missions without this volunteer work force. Unfortunately, in spite of this reliance, few organizations invest the time to establish and maintain a healthy volunteer program. Here are 5 Tips to do just that.

Doing Less Harm and More Good in 2014

It’s only January 17, but I am already behind the ball. Behind on implementing strategies and tactics to reach my business goals for the year, which include creating content at least once a week (this blog posts counts for this week!), taking six weeks of vacation and donating 1% of my revenue (yes, revenue, not profits) to charity.
These probably don’t seem like traditional goals, such as a specific revenue amount, but the aforementioned are the goals I’m most interested in achieving.