Case Study
Launching a Brand and YouTube Channel
Happiness Adventure was born out of my client Lisa’s desire to share the incredible personal development tools she was learning. She realized she wanted people to live their best lives possible and loved sharing all the resources she was picking up through her own journey to personal mastery.
She already had a YouTube channel called Crown Pointers where she shared life hacks, but was starting to interview people and experts on different subjects, and wanted to step up her game.
Client
Happiness Adventure
Website
Services
New brand identity, messaging, website, video production
The Origin Story
Happiness Adventure was born out of my client Lisa’s desire to share the incredible personal development tools she was learning. She realized she wanted people to live their best lives possible and loved sharing all the resources she was picking up through her own journey to personal mastery.
She already had a YouTube channel called Crown Pointers where she shared life hacks, but was starting to interview people and experts on different subjects, and wanted to step up her game.
The Work
As with all major re-brand or new brand projects, I led Lisa and a small advisory team through the Brand Sherpa process. From there, we had a clear direction of where we wanted to go. We helped Lisa with:
- Brand Workshop
- Messaging Strategy & Writing
- Brand Identity Strategy & Project Management
- Website Content Strategy/Site Map
- Website Copywriting
- Website Development Management
- Social Media Strategy
- Management of Social Media Team
- Video Production Management
- Editing Management
- YouTube Programming
- Email Programming
I also hired some of the best video production we know in the business to set up professional, welcoming sets for the guests we interviewed and oversaw editing.
The Results
Happiness Adventure launched successfully and has published over 80 videos with 55,000+ views. After a year, we decided to shift our focus but the channel and content lives on to serve anyone interested in learning how to become their best selves!
Happiness Adventure Channel Trailer
Credits:
- Brand Design: Space Between Studio
- Film Production: Rosedale TV
Testimonial
Lisa Liguori
President, Liguori Management