Case Study

Fundraising To Go

When technology changes the way we live, organizations have to keep up to stay relevant. Mogiv existed to help nonprofit organizations make donating as easy as possible for their supporters. What started as a one-client application had the potential to serve multiple entities which meant it was time to market itself for the first time.

Client

Mogiv

Services

  • Fractional CMO
  • Brand refresh
  • Website refresh
  • Marketing communications strategy & execution

The Origin Story

Mogiv was born out of a fundamental need felt by nonprofit organizations – the need to fundraise. The founders of Mogiv were entrepreneurs who had the nearly impossible dual task of running a nonprofit and fundraising at the same time. And, with the ever-changing landscape of technology, they realized that fundraising couldn’t just be done through handshakes and checks. Organizations needed a way to receive and track donations online and through mobile devices to stay relevant. So, they invented an online and mobile-based giving platform that any nonprofit or church could use for free. The technology was solid. The brand just needed a little help.

Mogiv had never really marketed itself. Instead, the small company relied on word-of-mouth referrals and hung its hat on one big customer. They decided it was time to grow the business. Rachel K Group was asked to provide consulting, project management, and content creation services.

The Work

Working closely with the Mogiv leadership and sales team, we served as the company’s fractional CMO to refresh and launch the brand to external audiences for the first time.

This included:

  • Marketing and advertising strategy including social media
  • Website re-design and copywriting
  • Promotional video project management and script writing
  • Online and traditional advertising strategy implementation
  • Collateral and sales tool content and production
  • Customer support tutorials and marketing tools creation
  • Email marketing support
  • Analysis of advertising efforts

The Results

After just three months of working with us, Mogiv had a new website, a first-ever promo video, and some fun/important stats:

  • 20 new customers plus 30+ direct leads within 12 weeks
  • Over 1.4 million brand impressions
  • Increased Facebook followers from less than 50 to over 600
  • Ongoing Google AdWords campaign

Since our work with Mogiv, the founders sold the company and are now on to their next tech venture: donations using cryptocurrency!

 

Testimonial

“Rachel has an uncanny ability to inject energy, possibility, velocity, and clarity into every project we engage her in. She was an indispensable asset to our organization and it was a joy working with her!”

Matt Hayes

Former Co-Founder and COO